Strategy & Design

Metallica M72 world tour




Event marketing


2023 - 24

Creating design, experiences and merchandise for Metallica's 2023 and 2024 M72 world tour.

We were thrilled to be asked to take on the exciting challenge of creating a vast array of eye-catching and compelling assets for Metallica's M72 world tour in 2023 and 2024.

Our team worked tirelessly to deliver an incredible range of products and experiences that would truly capture the spirit of this legendary band and their epic tour. From custom-designed tour t-shirts to cutting-edge venue advertising across all stadium dates. We even had the honor of designing VIP experiences that truly embodied the magic and power of Metallica's music. And let's not forget the amazing pop-up stores that we helped to bring to life and we even created an airplane banner when advertising in one stadium became impossible..

We are incredibly proud of what we accomplished in collaboration with Metallica, and we can't wait to see these assets in action on the road in the years to come.

  • • Creative direction
  • • Visual design
  • • Advertising & marketing materials
  • • Merchandise design
  • • Video design and editing

Tour merchandise

We were asked to design the 2023 and 2024 Metallica M72 world tour t-shirts. We collaborated with Illustrator Andrew Cremeans on both projects to create one of their top selling pieces of merchandise both years.

Artwork by Andrew Cremeans

The #4 selling piece of Metallica merchandise in 2023 with only being on sale for 6 months.

2023 North America tour t-shirt

Stadium advertising

We created digital signage, venue signage, menus, digital billboards and more for all U.S. Metallica tour stops in 2023 and 2024.

Metallica VIP Friends and Family lounge
Pre-show advertising
Metallica VIP Friends and Family lounge
Road cases
Pre-show advertising
Stadium ribbon boards
Venue signage and menus
Stadium ribbon boards
Guitar picks given away by the band at the end of the shows

VIP experiences

Whether you seek inspiration, a burst of energy, or a moment of tranquility, our carefully curated collection of images will ignite your imagination and spark your creative potential. Immerse yourself in the vivid hues of joy, the captivating depths of introspection, and the empowering energy of determination. Allow these images to transport you to new realms of inspiration and help you unlock the limitless possibilities within.

VIP fan experiences
Black Box VIP experience column wraps
Blackened barrel
Venue signage and menus
Interactive giveaway cards
VIP platform design


Let’s get CRZY by exploring new ideas and ways of working together. Get in touch with us and let’s go put a dent in the universe.