An independent strategy and design studio working with founders, disruptors, and visionaries to create brands, advertising, digital experiences, and products.

CRZY was born from global thought leader, designer, and strategist Stephen Gates and his band of CRZY's, who knows that to create great ideas and transform businesses, you’ve got to be a little crazy. With years of experience leading some of the world’s biggest brands and partnering with the most innovative companies, we bring our unique flair to a new kind of design studio and consulting model.

We have had the privilege of working with a diverse range of clients, helping them establish strong brands, engage their audiences, and build a long term vision while achieving short term results.

Our capabilities

  • Brand, product and organizational strategy
    Our agency offers comprehensive brand and product strategy services aimed at guiding businesses towards sustainable growth and market differentiation. Through meticulous analysis of market trends, consumer behavior, and competitive landscapes, we develop tailored strategies that align with our clients' objectives and values. From defining brand positioning and messaging to identifying product-market fit and expansion opportunities, our strategic frameworks provide clear direction for maximizing market impact and driving revenue growth. By combining data-driven insights with creative vision, we empower brands to establish strong identities, cultivate meaningful connections with customers, and stay ahead in ever-evolving markets..
  • UI / UX design
    At CRZY, we merge creativity with functionality to craft immersive experiences that captivate audiences and drive results. From sleek interfaces to seamless user journeys, our team is dedicated to enhancing usability and elevating your brand. Whether you're launching a new platform or refining an existing one, trust us to deliver tailor-made solutions that resonate with your users and exceed your expectations.
  • 360 brand design
    Our agency specializes in brand design services, crafting compelling visual identities that resonate with audiences and communicate the essence of each brand. From logo creation to comprehensive brand guidelines, we meticulously tailor each element to reflect the unique personality and values of our clients. With a keen focus on aesthetics, strategy, and market positioning, we ensure that every design decision serves to strengthen brand recognition and foster meaningful connections with customers. Whether launching a new brand or revitalizing an existing one, we're committed to delivering impactful design solutions that drive success and leave a lasting impression.
  • Marketing and advertising
    Our agency offers comprehensive advertising services designed to elevate brands and captivate audiences across diverse platforms. From strategic campaign planning to creative execution, we craft compelling narratives that resonate with target demographics and drive measurable results. Whether it's crafting engaging social media content, producing captivating video commercials, or designing eye-catching print advertisements, our team combines creativity with data-driven insights to maximize ROI and achieve marketing objectives. With a keen understanding of consumer behavior and market trends, we deliver tailored advertising solutions that cut through the noise and leave a lasting impact on consumers.
  • Fractional leadership
    Our agency provides fractional leadership services tailored to empower organizations with strategic guidance and executive expertise on a flexible basis. With our seasoned professionals, clients gain access to experienced leaders who offer valuable insights, drive innovation, and navigate complex business challenges. Whether it's serving as interim executives, advising on key decisions, or spearheading transformative initiatives, our fractional leaders integrate seamlessly into teams, fostering collaboration and driving sustainable growth. By leveraging our expertise, clients can optimize their leadership structure, mitigate risks, and capitalize on opportunities, all while maintaining flexibility and cost-effectiveness.
  • Product vision and roadmapping
    Our agency specializes in product vision and roadmapping services, helping businesses conceptualize, plan, and execute innovative products that align with their long-term goals and market needs. Through collaborative workshops and strategic brainstorming sessions, we work closely with clients to define a clear product vision that encapsulates their unique value proposition and customer aspirations. Leveraging industry insights and user research, we then craft comprehensive product roadmaps that outline actionable steps and milestones for development, prioritizing features based on impact and feasibility. With a keen focus on user experience and market dynamics, our roadmaps serve as dynamic guides, enabling agile adaptation to evolving requirements and market trends, ultimately driving product success and market leadership.

What makes us different?

We are a small team, but we do big work that gets huge results.

CRZY was designed to be different in our approach, how we build teams, work with you, and the honesty and partnership we bring to all our work.​

Great ideas only happen when you have a strategy that drives business results, a design that creates value for your customers, a team that can develop the work, and a shared mindset to build the trust and collaboration needed for a great culture. So we don't just work on one part of the problem and partner with you to work on your strategy, design, and team holistically.

We bring real experience, insights, and processes that we have learned from working for some of the world's biggest brands and working alongside companies like Apple. Google, Amazon, Verizon, Frog Design, Disney, Nike, NASA, and many more. But we don't use that experience to make you into one of those companies. Instead, we use it to look internally and improve your company through your values, products, and people.

We build our teams by using our network to bring in the world's best talent, who are led by Stephen Gates so you get the best talent at the best price. We then partner with you to understand your challenges, products, and culture so we can adapt our style and processes to get the best results.