An innovative new health app powered by Neuroscience, accountability, and real stakes.
FOR THIS PROJECT WE PROVIDED:
- • Product Strategy
- • Branding & Visual Design
- • UI / UX Design
- • Copywriting
- • Marketing
Fitcentive is an innovative new app that transforms personal health goals into high-stakes challenges backed by real accountability. Built to integrate seamlessly with smart devices like Apple Watch, Whoop, and others, it allows users to join challenges designed by one of the world’s leading neurosurgeons—combining medical expertise with everyday fitness tracking. What makes Fitcentive truly unique is its sponsor model, where friends, family, or supporters can stake real money to help motivate participants and raise the stakes on their success. It’s not just another fitness app — it’s a behavioral shift, merging science, technology, and financial incentives to help people achieve lasting results.
HEALTH SCORECARD
Inspired by high-performance cars.
Designed for high-performance health.
When Fitcentive set out to create its health and fitness app, it needed a central interface that could instantly convey a user’s overall well-being — at a glance, simple but packed with insight. That challenge became the foundation for the Health Score Card, the heart of the Fitcentive user experience.
CRZY approached the design with two guiding principles: familiarity and freshness. We wanted the interface to feel immediately intuitive for users who had experience with other fitness platforms — but we didn’t want to simply copy what was already out there. Instead, we sought inspiration outside the typical app design playbook.
We found it in the world of automotive instrumentation.
Much like a car’s dashboard, the Fitcentive Health Score Card distills multiple data streams into a clean, readable, and visually engaging format. Borrowing from the clarity and elegance of precision gauges and dials, we crafted a circular display that balanced aesthetics with utility. The primary health score sits prominently at the center, with supporting metrics — strain, recovery, and sleep — radiating around it in a way that feels both dynamic and familiar. Each data point uses subtle gradients, motion, and color cues to create a sense of movement and progress without overwhelming the user.
The result is a design that invites interaction, creates an immediate emotional connection, and reflects the personal journey of improving one’s health. Just as drivers trust their dashboards to guide them safely, Fitcentive users trust their Health Score Card to navigate their fitness and recovery goals.
EARLY DESIGNS
SYSTEM DESIGN
FINAL DESIGNS
DESIGN SYSTEM
Creating a design system for the app that could take on any challenge.
Following the work on the health scorecard, we expanded the design system to support the full app experience, creating scalable components for managing money, challenges, and social engagement. We built intuitive modules for contribution tracking, wallet summaries, and challenge pots to simplify financial flows, while designing dynamic challenge state cards for every phase—from invites and active tracking to completions and failures—with empathetic, actionable UI. Social features like friend invites, leaderboards, and real-time status indicators encouraged engagement and accountability. All components were integrated into a unified design system with consistent typography, color tokens, and flexible variants, ensuring scalability for future growth while delivering a clear, engaging, and seamless user experience.
DASHBOARDS
Total control, and total motivation, all in one place.
Fitcentive’s dashboard experience is designed to keep users fully engaged and in control of their entire health journey at a glance. The Core Dashboard pulls together the most important real-time data, giving users instant access to their progress, performance, and upcoming goals. The Sponsorships Dashboard tracks all sponsor contributions, pending invites, and earned rewards—helping users stay accountable while watching their earnings grow as they conquer each challenge.
The Challenges Dashboard makes it easy for users to monitor every active challenge, providing a clear view of their current standings, progress, and upcoming deadlines. And with the Community Dashboard, Fitcentive brings people together, allowing users to add friends, meet new members, and join public or community-driven challenges. This integrated system not only simplifies navigation but fuels daily motivation by keeping every piece of the Fitcentive experience just one tap away—turning personal health goals into a fully connected, rewarding adventure.
DASHBOARD
SPONSORSHIPS
CHALLENGES
COMMUNITY
CORE APP FLOW
Turning every health goal into a cash-powered adventure
With Fitcentive, users transform their health journey into a rewarding adventure from the moment they join. The core app flow seamlessly guides new members through onboarding, account creation, and their first challenge setup — whether they’re going solo, going head-to-head in 1v1 matchups, joining group competitions, or entering public challenges. Users can fund their own challenges or bring in sponsors who invest in their success, creating real financial stakes that supercharge motivation. As they compete and complete challenges, they earn real money, making every workout, run, or lifestyle change a chance to turn effort into tangible rewards.
Beyond competition, Fitcentive keeps users fully engaged with a personalized health scorecard that updates in real time based on strain, recovery, and sleep data. As users progress, their score adapts, offering insights to optimize performance and maximize results. The combination of real-time feedback, financial incentives, and social competition creates a highly engaging loop that keeps users motivated, accountable, and consistently pushing toward better health—and bigger earnings.
SPONSORSHIP
Turning accountability Into engagement and accountability through health challenge sponsors
Fitcentive’s Sponsor Flow turns accountability into one of the most powerful engagement tools in digital health. Users set personal health challenges and invite friends, family, or the Fitcentive community to sponsor their efforts with real money. That financial backing creates meaningful stakes, transforming goals from casual intentions into serious commitments. By blending social accountability with monetary motivation, users feel supported and driven to stay consistent, knowing others have invested in their success.
This unique approach taps into core behavioral drivers like loss aversion, social proof, and tangible rewards, resulting in dramatically higher engagement, stronger challenge completion rates, and long-term retention that outperforms traditional health apps. The Sponsor Flow not only keeps users more motivated but fosters a true sense of shared purpose, turning individual wellness journeys into collective victories.
SOCIAL SHARING
Social tools that drive accountability, sponsors, and personal improvement.
To maximize motivation and engagement, we designed a suite of social share features that turn every personal health achievement into an opportunity for connection, accountability, and friendly competition. Users can instantly share their wins, challenge completions, and progress updates across social platforms or directly with friends, building positive momentum and public accountability. Integrated sponsor-sharing tools make it easy to invite new supporters and secure fresh financial backers to raise the stakes on their goals. Friendly call-outs and dynamic notifications allow users to tag friends, celebrate when they outperform others, or challenge someone directly — driving organic growth and deeper engagement. These social mechanics don’t just create viral loops — they help users build a real support system that keeps them motivated and inspired throughout their health journey.
SPONSORSHIP
Download the app now on the Apple App Store
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