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We have a holistic approach that combines strategy, design, and people development.

CRZY was created by designer and strategist Stephen Gates to bring his years of experience leading some of the world's biggest brands and working alongside the world's most innovative companies to a different kind of design studio and consulting model.

We build real partnerships with our clients to create work that combines a negotiated blend of their brand, business, and customer goals with a new vision and unique thinking.

We use research and data combined with human-centered design methodologies and honest conversations to create visionary strategies, industry-defining experiences, breakthrough brands, strong team cultures, and impactful leadership mindsets. We know that we must look beyond the creative work to help clients create the org structures, team support, and processes that will make it successful and sustainable in the long term.

Because of its strategic and essential nature, we do not publicly share our work, but we would be happy to talk to you about our approach and share our results to see how we can help you become CRZY.

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There is a transformation afoot in the world of design, and Stephen is at the forefront of it.
“Stephen has some unorthodox sources for creative inspiration that are paying off big”
Number 17 on 100 most talented and influential creatives working today.
"Stephen is an innovator, visionary and evangelist that any team would want on the front lines"

Business, Product & Organizational Strategy

Our strategy work is based in collaborating with you to create a strategies to define your goals, evaluate your current practices, and create a roadmap of strategic solutions.


We collaborate with you to create a strategy to define your goals, evaluate your current practices, and create a roadmap of strategic solutions.


We have worked with over 100 teams to help them improve their org design, create talent evaluation frameworks, org planning, process refinement, and teamwork improvement.


We can work with you to create a digital and product strategy that balances near term goals with a long term vision, and also help you create the design of the product and a culture that can continue to innovate.


Creating UI/UX current, near term and future state product visions and roadmaps to create a path to real innovation.


We can provide fractional leadership, and advise on organizational strategy helping you build your leadership teams, and products.


We can also help you team sell all this strategy work into your leadership through content strategy, presentation design, and executive communication strategies.

Brand & Digital Design

We have over 20 years of experience across multiple industries integrating data with human-centered design methodologies to create the strategies, concepts, and executions for innovative digital products, award-winning integrated global advertising campaigns, and multiple global Fortune 500 brands.

  • Our app designs have been named one of the World’s 100 Greatest Apps.
  • Our work has been recognized with 150+ major design awards.
  • Apple has featured our work in 10 keynotes, 4 TV commercials, Apple Stores, on Apple.com, the iTunes Store, and the Human Interface Guidelines.

    We have deep experience building Fortune 100 and 500 brand strategies and visual languages. Our services include logo design, visual language design including tagline development, tone of voice and vocabulary, font, imagery and photography.


    Our award-winning digital work combines research, behavioral science, visual and interaction design, and prototyping. Our experiences drive customer engagement and business bottom line by collaborating with product and development teams from all lines of business and functional areas.


    We have worked one and can provide design accretive direction for print, broadcast, photography, digital, social media, and branding.

    Education, Coaching & Inspiration

    We offer both leadership and career coaching as well as world-class, breakthrough keyotes and workshops for you conference of in-house event.


    The most important thing in all of our coaching sessions, whether is a single meeting or an ongoing series, is that we establish clear goals, we work together to help you meet those goals, and make sure you walk away from every session to new insights, perspectives, and actionable next steps. All coaching sessions are 60 minutes long and can be scheduled on a recurring weekly, monthly or quarterly basis, or when you need them through a Calendly link.


    Our keynotes and workshops are sought out the world over having spoken at events ranging from customized talks and coaching for companies like IDEO, Apple, Google, Amazon, The Home Depot, GE, and many more; to large international keynotes at SXSW, HOW Design Live, Awwwards, Pausefest, FUSE, Tech Open Air, Fifteen Seconds Festival and more alongside speakers like Apple co-founder Steve Wozniak, Nest founder Tony Fadell, Martha Stewart, Zappos.com CEO Tony Hsieh, and John Maeda.

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    Our clients include

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    Ready to work with us?